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Saturday, August 18, 2012

Its About Time-Effective 10 Point Follow Up Checklist

Its About Time Viral Video Postcard

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Effective 10 Point Follow Up Checklist

You’ve done everything you’ve learned so far, when it comes to following up
with contacts, subscribers and paying customers. But you’re just not seeing
the results that all the articles say!
The truth is it takes more than techniques to drive your follow up into its
“zone”.  It takes a sympathetic understanding of your customer – and some
very fine details you can use to pick and fine-tune your efforts.

There’s a whole symphony of nuances that go into making the perfect blend
that results in a successful follow up style. The more energy you direct
towards your follow up, the more targeted your results will become.  Part
of it will be techniques, tactics and strategies… and part of it will be
good old intuition.

The sort that’s born out of really knowing your customer.

Here is a small “checklist” to help you on your path to fantastic follow up.
 Look it over and see if there’s any new tip or suggestion you’d like to
use:

1. When you invite customers to ask questions, do you really mean that?
Have you given them a way to reach you – easily, without jumping through
hoops?

2. Did you follow up within 24 hours to make sure your customer was able to
download your product successfully? Use your software without problems, if
that’s what you were selling?  If you sold a physical product, did you
allow just enough time for it to arrive; then contact the customer to make
sure it did?

3. When you send a reminder, do you make sure it’s simply courteous, rather
than “bugging” your subscriber to buy?

4. Before you started your follow up, have you made sure you’re visible in
the online eye?  Do you use social networks like Twitter to provide a
further element of personal contact? Do you have a Facebook page for your
business?

5. Do you provide the personal touch? Not spill your guts about your
divorce, but share small things about yourself they can relate to?  Admit
mistakes so they can benefit from your experience? Laugh at yourself
occasionally?

6. Do you have a sales funnel that includes follow up?  Do you actually
follow it – or is it stuffed in your desk drawer?

7. Do you analyze your results? Do you revisit and revise your methods as
needed? Work hard to keep your communication “fresh”?

8. Do you follow through with your follow up? Provide what you promise?
Make sure it’s the most focused and useful material you can provide?

9. Do you really know what makes your target customer tick?  As in, right
now, today (not a month ago)?

10. Do you take action on everything you plan for your follow up? Do you
“just do it”?

Thinking about everything in your checklist will not automatically make
your follow ups treble their results… But being aware of these points – and
taking action when necessary – while also putting your customer in the
place of honor will help you take several steps closer.

Get My Free Follow-Up 4Pro Report And Discover Why You Need To Follow Up
With Your Customers!
http://www.4pro-tools.com/marketing-report/follow-up/fdb09365/

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Resource: Clifford Petry
Permission is granted to freely reprint the above content as long as the
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